GCC Announces Katrina Bloemsma as New Chief Operating Officer

GRAND CANYON, AZ, February 12—Grand Canyon Conservancy has selected Katrina Bloemsma as its next Chief Operating Officer.

Grand Canyon Conservancy is the official nonprofit partner of Grand Canyon National Park. It raises private funds, operates retail shops within the park, and provides premier guided educational programs about the natural and cultural history of the region. Its mission is to inspire generations of park champions to cherish and support the natural and cultural wonder of Grand Canyon.

Most recently, Bloemsma served on the senior leadership team of REI Experiences, a division of REI Co-op. There, she re-engineered the division’s operating model to increase customer engagement and support profitable growth through new opportunities and innovative product scaling. “This role brings my expertise and my driving passions into perfect alignment,” said Bloemsma. “I could not be more excited to join the Conservancy and serve the park.”

“Katrina’s analytical approach and her passion for our mission make her a perfect fit for Grand Canyon Conservancy,” said Theresa McMullan, Chief Executive Officer. “We are not a typical nonprofit. We’re also a retailer and outdoor excursion provider. When you shop with us, your purchase goes towards protecting and enhancing Grand Canyon National Park for present and future generations. Katrina’s recent work at REI Experiences sits right at this intersection of business and service, and her understanding of this dynamic will have an enormous impact on the Conservancy and on visitor experiences at Grand Canyon National Park.”

Bloemsma was selected from more than 120 applicants for the COO position. The Conservancy retained Potrero Group, a national strategy and executive search firm, to facilitate the search. For more information about Potrero Group, visit potrerogroup.com.